Content is the currency of social media. Smart companies get this. But it’s different content then what companies are used to producing. It’s not a 30-second TV spot, a white paper or a webinar. It’s bite sized content that proves their brand and brand elements and it engages people. It could be an online application, it could be a quick video or a online radio interview. Something longer than the 140-character limitation of Twitter and that attracts people to the company or creates good will between the brand and its loyal followers.
Good content attracts more friends and followers and becomes something people want to share, which in turn attracts more friends and followers. This is amazing. Things move so quickly in social media. Old-school word-of-mouth campaigns relied on people telling other people in the physical world. By bringing word of mouth into the digital world, a single person could share your content to tens of thousands of people. And do it for free.
Companies need to re-think how they produce content. A good model to follow is the nightly news. Good quality, interesting storyline, topical, short and powerful. Easy to say, tougher to do as most agencies are not set up to help companies accomplish this.
Social Media and Brands: More than just 140 characters
Posted by heygregwood | 12:52 PM | 2 comments »
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Nice post, Greg. I agree. If companies and brands think that you have that Twitter account and you just post there, forget it. Twitter is just part of the overall strategy and objective, which in my case, is to get people to my sites and drive traffic. I can say that Twitter generates about 60% of the traffic of all the v5 companies and brands. But in the end, your landing area needs to be your hub.
Glad to see you're bloggin Greg. Nice opener too. Jumping into social media means companies become content producers and consumers, it's a two way street. If what you produce is good, people will respond and you need to be ready to engage in the conversation.